The Reinvention!!!!!

    Producer/Rapper Swizz Beats now Alicia Keys' husband continues to make him self known as a fashion guru. He started with the studded luxury high top sneakers by collaborating with Mr Red Bottom Christian Louboutin. The sneakers became an instant success with hip hop heads all over including rappers Fabolous and Rick Ross. After the success of that collaboration Swizz Beats took it a step further and bigger by helping classic sneaker brand Reebok introduce a new line of hip, fresh and funky sneakers this summer. Swizz lends his love of footwear and his personal style to the new line Reethym of Lite. The classic styles of Reebok now have  high tech design and features added to them for a look that represents the future. In recognizing the new line rappers' Rick Ross and Meek Mills of the MMG label even celebrated the release of the line with a song properly titled "Reebok's Back". Swizz being a musical powerhouse has delivered his newest song "International Party" as the theme for the Reethym of Lite campaign along with a video directed by the well known Chris Robinson whom is responsible for numerous music videos and the 2006 hit movie Atl that featured rapper T I. Swizz Beats has a new album and a new line of sneakers, his talent is amazing along with his style and I look forward to bigger and better things from him in the future..maybe a clothing line??? But for now check out the Reethym of Lite line  http://www.reebok.com/US/brand/classics/mens-lite/